Milk Processor Education Program (MilkPEP)
Digital Marketing, Social Media, Strategy, Paid Media
Facebook Bussiness Manager, Google Analytics, Cision, Socialbakers, Crimson Hexagon
Develop national digital marketing campaigns to address barriers to consumption through positive, fact-based messaging and programs that reinforce milk's nutritional benefits.
Craft culturally relevant content for social media and optimize assets for different ad placements.
Develop hypertargeting strategies using Facebook Hispanic Affinity Audiences to reach Hispanic people in the US: 26.7MM monthly active users (on par with Hispanic TV networks).
Align content optimization with language-based targeting (7M+ bilingual, 10M+ Spanish dominant, 9M English dominant) and use third party vendors (e.g. Epsilon) to analyze, segment and create social media custom audiences.
1 - Facebook Carousel
2 - Facebook and Instagram Video