HBO, HBO Latino, HBO Boxing
Digital Marketing, Strategy, Paid Media, Branding
Facebook Bussiness Manager, Google Analytics, Cision, Socialbakers, Crimson Hexagon
Increasing competition from streaming subscription based services (Netflix, Showtime, Hulu, Amazon Prime).
Launch multiple digital campaings to increase HBO Latino brand awareness, promote HBO properties and drive traffic to HBO streaming platforms (HBO Now & HBO GO).
In order to mitigate the increasing competitive market, I developed culturally relevant content to promote HBO properties (Entre Nos, HBO Boxing, Andre the Giant, Girls Trip, You're Killing Me Susana, etc.) targeting US Hispanics on social media platforms and optimized HBO existing content for social.
My approach to reach the right people and deliver the right message included the following:
Results: Of a total of 23 million US Hispanics on FB, our campaigns reached a total of 17 million, our video content over indexed on key engagement metrics and video retention.